Mr. Shailesh Vasnani

Mr. ShaileshVasnani, the Chairman & Managing Director of Italica Floor Tiles Ltd., is a qualified Civil Engineer. He completed his graduation from Birla VishwakarmaMahavidhyalaya Engineering College, VallabhVidhya Nagar, Gujarat, India. Despite hailing from a family having professional roots in the real estate arena, he chose to set new benchmarks in the ceramic industry. He concentrated his efforts and energy in the ceramic sanitary ware industry and established a manufacturing plant and created the brand Soncera in the year 1999. Starting with a low production of 500 pcs a day in 1999, within a short span of 4 years he expanded his business by 300%. His dynamic and visionary approach helped the brand distinguish itself in the Indian sanitary ware market.

Instead of resting on his laurels, shortly, after positioning Soncera strongly in the sanitary ware industry, Mr. ShaileshVasnani thought of diversifying his avenues. In the year 2005, he started up a new ceramic tiles venture with the brand name Italica. With his passion for perfection and detailing, he rewrote success and established Italica as one of the most respected and reliable organizations in its field in India.

Testimony of Mr. ShaileshVasnani’s pioneering spirit is ably reflected in the innumerable remarkable firsts his companies have achieved. Soncera was the first Indian company to bag the ISI quality benchmark in the Sanitary ware segment. In the SSI manufacturing sector, Italica was the first organization in India to acquire ISO 9001:2008 certification (Quality Management Systems). He also added ISO 14001:2004 certification for the environment-friendly operations (Environmental Management Systems) and OHSAS 18001 for the human safety measures (Health and Safety Management Systems).

Beyond his stellar vision and success, his environment friendly initiatives and strong focus on global standards, what makes his success more admiring is his humility.  As a responsible entrepreneur, he firmly believes in contributing towards a better work force and society.

Mr. ShaileshVasnani firmly believes in:



Hiren Varmora

Mr. Hiren Varmora

Mr. Hiren Varmora, the managing director of Varmora, did his graduation in BSC in Management from Queen Mary University, London and then went on to study International Business from the University of Miami, USA. Studying in both United Kingdom and United States of America gave him the perfect international exposure as he got to experience the management and marketing styles of business in the leading nations of the world. After finishing his studies, Mr. Varmora returned to India and took over the reins of his family business, focusing on expanding it and effectively penetrating the international market.

In the near future, Mr. Varmora aspires to make giant strides into the international market and to further solidify the position of brand Varmora in the ceramic industry. He also aims to diversify and expand the group into different business verticals with Sanitaryware and Infotech divisions already getting a foothold in the industry.

A man of few words, Mr. Varmora has already achieved a lot in his short rein as the director. Not only have the exports of the company increased 19 folds under his leadership, he has completely revolutionized the internal functioning of various departments too. Under his able guidance, Varmora Group has now reached more than 42 countries namely United Kingdom, Brazil, Korea, Taiwan, Poland, Italy, Colombia, USA and Middle East with the list expanding as we speak.  An aggressive marketer, Mr. Varmora envisions reaching each and every country on the planet so as to establish a strong base for Varmora with the support of a local partner. Another one of his visions for the group include creating the most sophisticated and advanced Sanitaryware manufacturing plant in India to further propel Varmora as a top premium brand in India and abroad.